TikTok has been on the verge of being shut down since Sunday after the Supreme Court upheld an order to block the app in the US on January 19 if parent company ByteDance doesn’t part with it.
Yahoo Finance senior reporter Alexandra Canal breaks down the latest data from e-commerce analytics platform MikMak, which shows brand advertising on TikTok has dropped 21% this quarter as advertisers migrate to other platforms. Despite speculation about the ban, analysts believe that user engagement and ad consumption will remain stable across all other platforms.
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This post was written by Josh Lynch
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