AI-generated videos are already on the rise online – and now brands are getting in on it. Coca-Cola has “reinvented” the old-school holiday ad using artificial intelligence, and to say it’s not flooding social media with good news of comfort and joy would be an understatement.
This video is a remake of Coke’s “Holidays Are Coming” commercial from 1990. The first ad shows a fleet of Coke trucks decked out in Christmas lights, spreading the holiday spirit as they drive through a snowy city. The namesake song has the sound of an ad, proclaiming, “‘Tis the season, always true.”
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The ad has been reproduced before, such as this one from the UK and Ireland in 2020. However, this year, the company used AI to create a new version of “Holidays Are Coming”:
The concept is the same: Coke trucks are coming to town to bring the magic of the holiday season. These ads feature stuffed animals, including polar bears, Coke’s famous holiday symbol itself. Many versions of an AI-generated ad seem to exist.
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The ad is what you might expect from an AI-generated video: unnatural lighting throughout, with features and movements that look slow. turned off. People online quickly expressed their distaste for the ad:
“This looks like a poor imitation of the Coca-Cola Xmas commercial,” X user Brenden Gallagher wrote:
“I feel like I’m watching the death of art and our planet unfold before my eyes and no one seems to care. [sic],” wrote X user @MoistyJc:
“With this terrifying AI environment, Coca-Cola can no longer say ‘It’s real,'” wrote James Vargas-Maclean in X, calling for a boycott of Coke:
Despite playing under AI-generated Coke bottles, the song still proclaims, “It’s always the real thing.”
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