Highlights:
Tesla will begin US deliveries of the updated Model Y Juniper in March, priced at $59,990 before any tax credits.
The new Model Y features a redesigned front fascia, updated headlights, ventilated and reclining second-row seats, and improved Wi-Fi.
Orders for the new model have already begun in Canada, Europe and China.
Key background:
Tesla is expected to begin deliveries of the updated version of its popular Model Y SUV in the United States from March, according to the latest updates on the company’s website. The new variant, called the Model Y Juniper, is priced at $59,990 before any applicable federal tax credits, which can reduce the cost by an additional $7,500 for eligible buyers.
The Model Y Juniper has several enhancements, including a redesigned front fascia, front and rear light bars, and an upgraded interior. Notable interior features include ventilated seats, reclining second-row seats, and enhanced Wi-Fi connectivity. These changes aim to provide a more comfortable and modern driving experience while strengthening Tesla’s position in the competitive electric vehicle market.
Tesla has started taking orders for the new Model Y in Canada and Europe, following its launch in China two weeks ago. CEO Elon Musk showed off the updated model in a video shared on X (formerly Twitter) Thursday night, highlighting key improvements.
The launch of this refreshed model is part of Tesla’s broader strategy to revitalize its core automotive business. In 2024, the company experienced a drop in deliveries, marking the first decline in sales after several years of growth. Tesla executives are expected to address the company’s performance in an upcoming earnings call, where they will discuss fourth-quarter and year-end results.
Tesla’s recent focus on the Cybertruck, due to go on sale in late 2023, has drawn attention, with the vehicle becoming the best-selling electric truck in the US last year. However, its success did not completely reverse the overall decline in car deliveries.
Tesla’s ability to maintain momentum will be tested as President Donald Trump’s administration is expected to eliminate tax credits for electric vehicles, which have historically supported Tesla’s sales. The potential loss of these incentives could impact both Tesla and its competitors in the EV space.
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