Samsung kicked off CES 2025 with a blistering press day before the shows opened – drawing high-profile tech journalists to a private event to unveil its latest range of Bespoke AI smart devices. Held at the glitzy Caesars Palace in Las Vegas, the show made one thing clear: Samsung wants AI to power everything in your home.
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Supported by the trio of Samsung Knox, Bixby, and SmartThings, the company has envisioned an AI experience designed to be easy to use, efficient, and, most importantly, focused on helping you take care of yourself. Think Maslow’s hierarchy of needs, but with an oven that can tell exactly how hot your turkey is.
In essence, Samsung Knox is the company’s mobile security platform; Bixby is Samsung’s AI voice assistant, and Smart Things is a device hub that provides connectivity between all electronic devices. These are devices like the SmartThings Hub, a motion sensor, and a camera.
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Samsung demonstrated an expanding ecosystem of connected devices. From ovens and refrigerators to washer/dryer combos, vacuums, and even HVAC systems, the company’s lineup is designed to seamlessly integrate — at a cost. Even a PR lawyer we spoke to admitted that he couldn’t afford the AI-powered utopia Samsung envisions for its customers.
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The most connected to this collection is the new refrigerator, equipped with AI Vision technology and internal cameras that track everything that comes in and out. Integrated with Instacart’s product matching system, it can recommend items to be filled and allow you to place an order with just a few taps. You can even browse your grocery list directly from the refrigerator’s touchscreen and schedule same-day delivery, turning your kitchen into a high-tech command center.
In addition to the Bixby voice assistant that enables hands-free control, Samsung has given a clear vision of its “screens everywhere” vision of the modern home, where all appliances are part of a connected, AI-driven ecosystem.
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