RugbyPass has secured a major double win at the 2024 Global Search Awards

At the latest 2024 Global Search Awards, rugby news platform, RugbyPass, has been named the winner of two of the hottest and most coveted awards – ‘Best Use of Content Marketing’ and ‘Best Use of PR’.

RugbyPass, and its digital agency partner, Other Concept, were recognized in the categories for their campaign work during the 2023 Rugby World Cup.

The content marketing award was for RugbyPass which has built custom, interactive content tools on the site that allow users to choose and share their predictions and biggest lines for the leading sports competition.

These ‘selector tools’ and their supporting, search-driven content have seen greater engagement with existing and new audiences, increased keywords and larger traffic numbers. Additionally, the PR award was for promoting these tools to an international audience. This was achieved by using the ideas and expertise of rugby legends to create interesting and engaging stories that generated buzz, in what was a very competitive news cycle during the tournament.

First launched in 2011, the Global Search Awards is one of the leading award ceremonies in the digital and online arena. It accepts entries from companies and agencies around the world who wish to demonstrate their exemplary search strategies and results. This year’s event, held in Krakow, Poland, was no different, as the competition was fierce, especially in two categories where RugbyPass emerged as the eventual winners.

The judging panel – a large group of digital experts from around the world – also gave glowing feedback to RugbyPass and its support team, championing the creativity involved in their installation:

“[RugbyPass] they are successful in creating original content using technology within their team and emphasize EEAT. Their strategy showed a clear sense of humanity and achieved amazing results.

“The strategic use of digital PR, SEO and interactive content tools shows a creative and engaging way to capture audience interests and subscriptions. Their engaging and well-thought-out approach to content not only delivered compelling PR opportunities, but also served two purposes, both of which were accomplished with rapid turnaround.”

Commenting on the two awards, RugbyPass Head of Product, Tom Rendell, who was also present at the event, had these words:

“We are very happy to win these two awards. It’s incredibly satisfying to see all the hard work the team put into these campaigns being recognized like this around the world and praised by the judging panel. This level of quality content is something we strive for here at RugbyPass across all our channels and I believe this is just the start of many awards to come.”

Also present at the event, and the person responsible for overseeing the campaigns, was RugbyPass’ Head of SEO, Kim Ekin, who said: “From the pre-planning stage of our Rugby World Cup campaign, the RugbyPass and Engine Concept teams analyzed user experience from . end to end, researching search intent, historical keyword rankings and user demand. Then we used this data to find out what can deliver unique, interesting and playful content – it is proof of this process that led to the best results for our site, and two international awards.

“We knew how competitive the world was during one of the biggest sporting events in the world, so to achieve these results – especially with PR coverage – shows the incredible passion, creativity and dedication of all involved.”