Pub beer ‘Osama bin Lager’ attracts controversy, he laughs

A pub in England has come under fire for its cheekily named beers – but its owner says the names are in fun.
Coach & Horses, a pub located in Billinghay, a small town in England, is owned by Catherine Mitchell, wife of the owner of Mitchell Brewing Co., a microbrewery.
Mitchell Brewing Co. managed by Luke Mitchell. Earlier in 2024, his “Osama Bin Lager” beer was circulated on social media and sold out.
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Among the drinks on tap at The Coach & Horses are “Osama Bin Lager,” and “Kim Jong Ale,” along with a line of ciders with sexually charged names.
Most people laugh when they see the names of the beers on tap, The Coach & Horses, he told news station SWNS.
Luke Mitchell, owner of Mitchell Brewing, England, creates a line of beers with controversial names. (SWNS)
Mitchell Brewing Co’s most popular beer lineup is called “The Dictator,” and features beers with names inspired by world leaders — including Putin’s Porter and Saddam’s Stout.
“The Dictator Range is the biggest draw,” Luke Mitchell told SWNS, adding that “Osama Bin Lager was a big seller – but Kim Jong Ale was first.”
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Mitchell insists that most of his staff are veterans and have a hand in crafting the beers. (SWNS)
This type “was supposed to end last year but it proved to be popular so we continued with it,” he said.
Kim Jong Ale is described as an amber ale, “brewed as a blend of bobber and cascade hops, giving it a sweet amber color and a slightly sweet taste on the tongue,” says the Mitchell Brewing Co. website.
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The new Christmas beer, called “Santa’s Ruby Cheeks,” is described as a “deep ruby with a rich aroma full of chocolate and gooey notes,” the site says.
The controversy behind the name helped raise the profile of the brewery, Luke Mitchell told SWNS.

Mitchell Brewing Co. beers. they include a “dictatorship line” with names like “Kim Jong Ale.” (SWNS)
“If we can use controversial words to help build the bar to a higher level, that’s good,” he said.
And while there was a viral TikTok video (which has since been deleted) where a fan accused The Coach & Horses of being sexist, Mitchell insists that’s not the case, and that pub staff are the ones who choose the names of the drinks.
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“Actually everyone who tries our beer seems to like it,” he said, adding, “Almost every employee is a soldier and they all know how to pick a new name.”
Mitchell also denies the claim that the names of his ciders are based on sexism.
“Although we were accused of being sexists, but the bar is a place [entirely] female workers.”
Fox News Digital reached out to Mitchell Brewing Co. for more comments.
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