myTVS, India’s digital automotive marketplace and part of the $3 billion TVS Mobility Group, has officially launched its pan-India ‘Mobility-as-a-Service’ (MaaS) platform aimed at EV fleet operators of the last mile. This comprehensive platform includes a range of services for the entire lifecycle of an electric vehicle (EV), including leasing, real-time fleet management, servicing, spare parts management, charging solutions, calls, roadside assistance, insurance, and tire management.
The MaaS platform boasts a digital catalog of over 180,000 SKUs and offers fleet renewal services to improve fleet longevity and efficiency. myTVS aims to be the go-to brand for last-mile fleet operators, enabling them to measure efficiency through strategic collaboration with all stakeholders in the EV ecosystem.
As part of this initiative, myTVS has formed a strategic alliance with MoEVing, India’s leading EV-based logistics company. This partnership is expected to drive growth in the rapidly emerging commercial sector, which is increasingly looking to electrify its operations to meet sustainability goals.
“This launch marks a significant shift for myTVS from personal mobility to fleet solutions,” said G Srinivasa Raghavan, Managing Director of myTVS. “Our platform is designed to meet the changing needs of personal and fleet customers, ensuring efficiency and sustainability. With over 1,000 stores across India, we are uniquely positioned to support fleet operators with 24/7 telematics, Network Operations Center, and diagnostic services that increase vehicle uptime.”
Vikash Mishra, CEO of MoEVing, emphasized the importance of ecosystem partnerships to accelerate EV adoption in India. “The launch of the MaaS platform by myTVS addresses a significant market need, providing a comprehensive solution that aligns with our mission to improve service delivery and expand our footprint nationally.”
A recent BCG report predicts significant growth in the planned last-mile delivery market, especially in the food, grocery, and e-commerce sectors, with EV adoption expected to reach 20-30% of planned fleets by 2025.
Raghavan concluded, “With over one million customers, myTVS is one of the fastest growing service providers in India. We plan to add another 2,500 stores in the next two years, aiming for a market share of 10-12%.
The myTVS MaaS platform offers flexibility and is designed to integrate seamlessly with OEM manufacturers, insurance providers, financial services, and rental companies, ensuring comprehensive support for all stakeholders in the electric mobility space.
