Apple does something about the unbelievable daily nuisance of spam calls.
The company announced Wednesday that it is giving businesses a way to register their information, such as names and logos, so that it appears consistently across a variety of social media platforms. For example, if Walgreens does this and sends you emails about a prescription, you will see a “branded email” that is clearly from the company and not the scammer. The same goes for phones, which will display the company’s logo if they come from a registered company starting sometime next year.
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All of this is done through a program called Business Connect, the caller ID feature is called, well, Business Caller ID. If it works as described, it will certainly save some people headaches down the line, but the limitations are immediately apparent. Businesses seem to have to sign up for Business Connect themselves, for example, and old grifters will always find some kind of catch.
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But at least you’re doing something. As someone who has received seven or eight spam calls in the past day, I welcome it.
