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Aiming to measure dei policies after Trump’s signal order

Target on Friday announced it’s coming back diversity, equity and inclusion (dei) The policies that follow President Donald Trump’s Egculvel To review such methods. The move adds a target to a growing list of companies turning back or ending their debt efforts as these plans come under scrutiny.

Kiea Fernandez, Target’s chief community impact and equity community and equity officer, said in a memo to employees Friday that the retailer will implement the changes as part of its “bullseye strategy” that favors outsourcing. This includes its three-year and three-year goals and ending its racial action and change (reach) efforts by 2025, as planned.

“As a retailer that serves millions of consumers every day, we understand the importance of staying in step with the world’s external developments, now and in the future – everything that helps us – all in the performance of driving targets and winning together,” said Fernandez.

Costco is defending the dei plan as other major retailers scale back a controversial diversity push

The Minneapolis-based retailer said it used “years of data, insights, listening and learning” to map out the next chapter in the next strategy.

The announcement of the target comes as pressure from big companies, especially from social media organizations such as Robby Starbuck, to look back on plans to restore workplace equality. The programs also faced fiery criticism from Trump, who signed an executive order that directs Dei agencies to publicly traded companies, large non-profit organizations or foundations and foundations with assets of at least $500 million. Target falls under that category.

“Unlawful Dei and Deia policies not only reflect the letter and spirit of our long-standing planning laws, they undermine our national unity, as they deny and diminish the traditional American values ​​of hard work, excellence, and achievement. in the system,” the executive order said.

A worker pulls a carpenter to restock shelves at a Target store in Chicago on November 26, 2024. (Kamil KrzaCzynski/AFP via Getty Images/Getty Images)

Fernandez said the goal is to hire and retain employees who are “representative of the communities we serve,” but moving forward, he said it will abandon all of the diversity it focuses on, including a third-party equity index.

Walmart Roll back dei policies, becoming the latest US company to join the growing trend

Target will change its “supplier diversity” team to “Inclusion Engagement” to reflect “the process of including goods for global purchases across a wide range of retailers,” said Fernandez in the price.

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It will review corporate relations and ensure that human resources teams will focus on the development and direction of all communities.

“We remain focused on driving our business by creating a sense of belonging for our team, guests and commitment to our inclusion and business results,” Fernandez wrote.

Shoppers visit a Target store in Clifton, New Jersey, on November 26, 2024. (Victor J. Blue/Bloomberg via Getty Images/Getty Images)

A slew of companies, including Amazon, Lowe’s, Meta, McDonald’s, American Airlines and Boeing, have scaled back their dei plans as pressure has mounted over the past few months. In November, Walmart, the nation’s largest private employer, announced plans to roll back its policies, including how it monitors products within its market and reviews allowances.

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In contrast, some companies have resisted activist pressure, reaffirming their commitment to maintain dei policies.

Microsoft CEO Satya Nadella said in the Tech Firm’s annual report in October that it continues to ensure that the planet we serve and the products we all build meet the needs of our customers “and that it continues” Grow a global workforce that supports our customers well. “

Shopping centers are seen outside a Target store in Albany, California, on November 18, 2024. (David Paul Morris/Bloomberg via Getty Images/Getty Images)

Bad Legal Chief Executive Officer Wanji Walcott posted on LinkedIn that the company is “risk-focused on the development and diversification of our organization and our environment, investing like Pay Equity internally.”

However, anti-wake Starbucks activists, who have been taking credit for companies looking back or ending their dei plans, said he has no intention of stopping his campaign anytime soon.

Target first introduced its “Bullseye plans” to employees in early 2024, but has been working on it since 2021.


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