It’s the end of an era for one of the App Store’s first success stories. Foursquare is shutting down its city guide program to “focus our efforts on building the best possible experience for Swarm,” the company said in a statement. The app will be shut down on December 15, while the web version will remain online until “early 2025.”
The shutdown is a significant reversal of a strategy the company announced a decade ago when, controversially, it ditched its popular “check-in” service for a separate app. That app is known as Swarm while an app named Foursquare is “” full of user-generated reviews and local recommendations.
Now, Foursquare says its future, too, is inbound. “We’re also introducing exciting new features and capabilities to Swarm throughout the year (
some of which may look familiar to you) to unlock new use cases that may better support your needs,” the company said, adding that more updates are coming. expected “early next year.”
It’s unclear why the company is changing its strategy to promote Swarm over its namesake program. The company laid off more than 100 employees earlier this year in an effort to “streamline” operations. Foursquare founder Dennis Crowley, who is currently the chairman of the company’s board of directors, said the company was “doing well,” although he expressed disappointment at the news. “I would be lying if I didn’t admit that I have been in the headlines for the past few days with these issues,” he wrote.
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