Bath & Body Works apologizes for candle after claims it resembles Ku Klux Klan hood sparks controversy
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Retailer Bath & Body Works is apologizing and rushing to pull a holiday-themed candle from its shelves after internet users highlighted its label as reminiscent of white hoods like the Ku Klux Klan.
The Columbus, Ohio-based company, known for its personal care and home fragrance products, is apologizing to those it offended after the product label on its “Snowed In” candle drew comparisons to the white group, which was formed after the Civil War.
The label features a close-up image of a snowflake, highlighting the brand’s winter theme, and is set against a maroon-like background. However, some social media users said that the snowflake looks like a few white hoods that the group wears with two holes each, similar to eye holes.
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The Bath & Body works candle label bears resemblance to Ku Klux Klan hoods. (Screenshot / Fox News)
“At Bath & Body Works, we are committed to listening to our teams and customers, and we are committed to correcting any mistakes we make—even unintentional ones like this one,” a Bath & Body Works spokesperson told Fox News Business. “We apologize to anyone who offended us and are working quickly to have this removed and are reviewing our process moving forward.”
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Some social media users called the candle “klandle” while others wondered how the label got on the shelves in the first place.
“This isn’t just a branding error; it’s a reminder of how sensitive cultural labels can be,” asked one X user. “Let’s hope they take this as a lesson in awareness and responsibility.”
However, others complain about how easily people can be offended.
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A Bath & Body Works store in Las Vegas, Nevada, US, Monday, June 3, 2024. The company is pulling a candle from its shelves after online users likened it to the Ku Klux Klan. (Bridget Bennett/Bloomberg via Getty Images/Getty Images)
“This is a reminder of how stupid victims can be and see ‘racism’ in absolutely everything. I miss the days when idiots like that were laughed at and ignored,” wrote another X user.
Bath & Body Works was incorporated in 1990 and became a private public company in Aug. 2021. It currently has more than 1,850 company-operated Bath & Body Works locations in the US and Canada, according to its website.
The company posted $7.4 billion in revenue by 2023.
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