The TikTok Store highlights key strategies and collaborative efforts to support Filipino MSMEs in navigating the digital economy
TikTok Shop Philippines recently participated in the GoNegosyo Online Marketing Summit, reaffirming its commitment to empowering micro, small and medium enterprises (MSMEs) nationwide. Organized by GoNegosyo, the event brought together government officials, industry leaders, and MSMEs to explore new ways to accelerate the growth of small businesses through digital tools and strategies.
Titled “The Digital Economy: Driving Growth, Empowering EE-Commerce,” the conference highlighted the critical role of digital platforms in enabling MSMEs to thrive in an increasingly competitive and technology-driven economy. It provided a space for Filipino entrepreneurs to learn about the latest digital trends, tools, and strategies that help them move from survival to success.
“Digital technology is essential for our MSMEs to thrive in today’s business environment. Platforms like TikTok Shop, and others like it, are creating new opportunities for small businesses, allowing them to reach markets that were previously unreachable,” said Joey Concepcion, Founder of GoNegosyo. “Together with the TikTok Store and the entire digital cooperative community, we aim to equip MSMEs with the skills, tools, and resources they need to grow their businesses and participate in the development of a vibrant and inclusive digital economy in the Philippines.”
Franco Aligaen, Head of Marketing for TikTok Shop Philippines, joined industry experts in a panel titled “Level Up with Online Ecosystems and Platforms”, where he discussed how MSMEs can use the powerful platform of TikTok Shop to increase their reach, optimize engagement of them, and achieve sustainable growth. .
“The purpose of the TikTok Store is to empower MSMEs in the Philippines through people-to-people exchanges,” Aligaen said. “Our platform integrates commerce content, allowing small businesses to engage customers in a compelling way. By turning content into revenue, we aim to create a meaningful impact on the growth of local businesses.”
Empowering MSMEs through Digitization
TikTok Shop empowers MSMEs by providing a powerful, integrated platform for both marketing and sales, fostering business growth and community support. By using features like live streaming sales and affiliate marketing, MSMEs can improve their visibility and engage directly with a nationwide audience. These tools are important in helping small businesses overcome obstacles, such as limited financial resources and access to markets.
Through its ACE Framework—Assortment, Content, and Empowerment—TikTok Shop helps businesses optimize their product offerings, create engaging content, and ultimately convert interactions into sales. This approach allows MSMEs to seamlessly integrate marketing and sales, driving both customer engagement and revenue growth.
Strategic Partnership for Sustainable Growth
To empower MSMEs beyond digital tools, the TikTok Store collaborates with strategic partners such as the Department of Trade and Industry (DTI) and GoNegosyo, providing valuable training and resources. These programs ensure that MSMEs in the Philippines have access to the knowledge and skills needed to thrive in the digital economy.
Building on its success at the 2024 MSME National Summit, The TikTok Store continues to work closely with GoNegosyo to promote the growth of small businesses through digital innovation. At the MSME Summit, the TikTok Store showcased its “Shoppertainment” approach, which combines engaging content with seamless commerce and has become a key strategy for MSMEs looking to reach a nationwide audience and drive business growth.
Addressing Barriers and Increasing Empowerment
TikTok Shop strives to make e-commerce accessible and functional for all, providing a comprehensive ecosystem that supports seamless interactions between businesses and customers.
“Our aim is to be a catalyst for small businesses to succeed by creating a supportive environment where MSMEs can grow and prosper. By combining digital tools with strong partnerships, we believe that MSMEs can lead the way in driving economic progress in the Philippines,” added Aligaen.
The TikTok Store remains committed to providing the tools, technology, and training needed to support MSMEs on their journey towards sustainable growth. Through social exchange, training, and community engagement, the TikTok Store is helping to build an inclusive and dynamic digital economy for all Filipino entrepreneurs.
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