SNL And The Spirit Of Halloween Go Against Each Other In A Dramatic Showdown
Posted by Becca Lewis | Published
When It’s SNL did a bit about Spirit Halloween, a store that takes over vacant retail space before Halloween, the mysterious salesman replied, leading to a dramatic altercation between the two. While the followers of Saturday Night Live were excited about the 50th anniversary episode of the live sketch comedy show, their jokes about Spirit Halloween sparked a hilarious costume response from Spirit. Spreading 1.7 million views It’s SNLthe Spirit Halloween barb hit the mark.
Watch the SNL skit that started the feud below.
When did it start? It’s SNL created a sketch calling for Spirit Halloween by selling “wigs that will give you a rash” and “disposable fog machines” in communities with declining local economies. The painting included a reference to the temporary existence of the store, staying in the store for a few weeks during the height of the Halloween season and then closing again. They also pointed out the short-term nature of the works they create, and the dynamic assets they change slowly to avoid copyright infringement.
Spirit Halloween’s latest It’s SNL-based on the parody costume received a million views, almost ten times more than their best performing average.
But if It’s SNL they thought Spirit Halloween was going to take their caricature lying down, they had something else coming up. Spirit has released a parody site on X, (aka Twitter), with a parody of a sketch show titled “The Irrelevant 50-Old TV Show”. The post read, “We’re good at bringing things back from the dead”, and the tagline included “Time references, unknown characters, and shrinking ratings.”
The Spirit Halloween game ad was good food and change.
While the hilarious barb may have been intended as a joke, the argument in between It’s SNL and Spirit Halloween racked up 1.7 million views of the cartoon on YouTube during the week. While It’s SNL has had problems, the sport’s tenacity over its 50-year history means it probably isn’t going anywhere anytime soon. However, a boost from an unlikely source of internet popularity can’t hurt.
“Controversy” in between It’s SNL and Spirit Halloween may seem on the surface like a funny internet joke, but it’s both It’s SNL and the Spirit benefits from the flesh. The spooky vendor posts a lot on social media about their favorite candy, as well as a Halloween countdown, but the latest It’s SNL-based costume parody received a million views, almost ten times more than their best performing average. Because It’s SNLcreating some buzz with their YouTube channel is definitely a win, so while the so-called rivalry seems counterintuitive, it’s actually a win-win for both parties.
False ads are a running gag It’s SNL and the Spirit Halloween ad was part of this tradition. If you watch It’s SNLyou might be subjected to an ad break that starts off looking like the real deal until you’re surprised that it’s actually the funny part.
When did it all start? It’s SNL created a sketch calling for Spirit Halloween by selling “wigs that will give you a rash” and “disposable fog machines” in communities with declining local economies.
The Spirit Halloween game ad was a nice twist, at first it appeared to be a campaign ad targeting the economy, discussing empty stores and depressed communities, but then it changed to a Spirit Halloween gag.
Whether the controversy was intended or not, what happens in popular content accidentally creates interest from previously uninterested audiences such as It’s SNL-Halloween spirit rivalry is not new. There was the time a Grizzly Bear ate a GoPro and the BBC nature photographer who rescued the video became the talk of the internet overnight, boosting the BBC’s wildlife channel and hits on the GoPro website. And there are countless other examples of unexpected partnerships between seemingly unrelated organizations giving each other a leg up on social media success.
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