The start of the food-based e-commerce is continuing to earn money as investors look at the concepts of the sticker who cannot measure the bank. On Wednesday, German Lanche – which followed social media and the influence to develop popular foods separately from sales networks – a closed income ($ 27 million) to expand its business.
Series cycle is integrated by Felix and HV Capital. The Lanch does not reveal its estimate but understand this is definitely rounded. Getting started up to approximately $ 34 million until now (including the seed around 2023)
In discussion, Somono Konopka – The Dominic Konopka official Jonas Meynert and Kevin Kock – said the program to continue the increase in Germany before going to many markets.
LANCH now improve three products: Loco Chicken and a happy pizza, along with its first combined food, Happy Chips (Potato Chips).
Lanch will use the Game-Plan system set – Match data IT resources from social media and other online performance to find vacancies; And by tapping creators / winners to present and allow food products – to add that list, too.
To date – and to set aside the fact that all of this is not especially healthy – that formula is efficient at first. Says that as a commercial and the last half, has increased 350 ghost kitchens to make a very popular – the main shopping, but primarily for food delivery platforms such as Lieferando and Walt.
Collaboration and personality in the Social Germany in the Germany, Lanche also has a few bacteria for raising its profile. Sell ​​30,000 pizza in the weekend space when introducing a happy piece of a pair of online jokes called knossi and trymac. When the original Locco chicken shop of Locco Locco – has been launched throughout Tiktok and other platforms, of course – closed neighbors.
“Party in Germany knows our products,” said Doopka. “We are really focusing on now for fertilizing cans or fil-a.”
He also said that the potato chips are now sold in 10,000 + groceries +, adding that it will announce some simple foods.
Kalanchiswares emphasizes the appearance of the new Startup Class (with a technical company) that depends on the existence of Pervasive communication sources, and the data you bring, to build new species.
Konopka said he looked at the Lanches to become a technical company because of how it uses data.
“It is very difficult to find out where you can open a restaurant, but we have 350 delivery areas [its ghost kitchens]They also give us the amount of thought information, “he said. The data that tell exactly where we are reasonable to open a physical restaurant. That’s great advantage. ”
Those information also helps to identify people to find out what any food product can work in the next development. Over where the social media feature, working together with humble and the users to help promote their products, and at the cost of diet – more cheaper than to run visible trials, or large sales campaigns.
However, technical support based on food provided the industry and investors to be logged in over the years.
Fast delivery market and internet stores are discouraged and collapsed, wiping hundreds of $ 1 million investment. D2C foods also arrived: They also increase hundreds of years ago, only to find – many chains of products and product chains (or do not only work as they were going to read).
One reason D2C foods D2C food has never been working out, court will believe, because they rely on expensive economic workouts. Lanch efficient cost Base have been part of attracting investors, he said.
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