Do you think they are still doing a good job?
I agree. I think they changed the narrative. I think they took something that was harmful to them and presented it in a negative way. And I think people believe it, so I think it worked well. Yes.
I’m in the UK, where the McPlant burger, with the Beyond patty, has been available at McDonald’s for a few years. How come it was discontinued in the US?
Oops. [Pauses.]
Without commenting directly on McDonald’s—which I really don’t want to do—consider the structure of the United States. You have it [Michigan]you have South Carolina and Tennessee as an auto industry, right? Those three states, along with a few others, can be really powerful in Washington, DC.
Now imagine you have a lobby in almost every state. The habitat of the ag industry, right? Receptor of animal proteins. That’s how they behaved in Washington. So we’re going to have a different environment here in the United States in terms of the ability to connect directly with the consumer. In general, we tend to do better with consumers in Europe than in the United States.
Speaking of Washington, RFK Jr. he is Trump’s candidate for Secretary of Health and Human Services. He is against processed food. How does Beyond fit into the Make America Healthy Again agenda?
Honestly, it has to be forward, and a few things actually excite me about some of the ideas I’m hearing.
First, do you know the Nova program? That happens to include plant-based meats in the processed food category. That doesn’t happen in the Sermon on the Mount or something, it’s a group of people bringing moral separation together. And we don’t fit into that group. We don’t want to be there. We are a food that goes through a series of steps to achieve a result, but it is a better process than what people go through when they eat factory meat.
When you look at the benefits to the human body and the environment, it’s a powerful victory. My belief is that we can find that difference in this administration.
The second piece is something that predates Kennedy’s work, the idea of ​​restoring nature. Our ability to enable the transformation of a significant percentage of the global landscape is unmatched. A statistic you should pay attention to is that 93 percent less land is used in the creation of our products than animal protein. You can use that land, so you’re not only releasing methane, but you can use the rest of the land to regenerate and remove carbon from the atmosphere.
Have you reached out to RFK Jr.?
Not yet, but I’m waiting.
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